Author: Shani

What the Heck Is SEO? Why Is It Important?

Ranking on the second, third, or even fourth page on Google is like screaming about your brand to a busy freeway. No one will notice.
Your brand needs organic (unpaid) traffic. Why? It’s pretty simple. Nine out of ten online experiences begin with a search engine like Google.
So how do you stand out against thousands of other brands? The answer lies in three little words: SEO.

4 Effective Content Ideas for Social Media

Let’s face it. We’ve all become more distracted. The power to connect in a few words or with a funny tweet is an amazing concept. We can reach customers with powerful images, engaging videos, and a few sentences.
The Problem: Not every business has the budget to invest in a social media expert. That’s why we’re doing this short deep dive into effective content ideas for social media. It will help you draw true engagement from your audience.

How to Pick the Best Social Media Platform for Your Virgin Islands Business

Social media platforms are a mystery for many Virgin Islands businesses. Many companies have difficulty choosing a strategy to reach their target market. For this reason, many of them use what we call the Pokemon approach and try to “catch ‘em all!” That isn’t only the wrong strategy. It is very time-consuming and labor-intensive. If you’ve been wondering how to pick the best social media platform for your business, stick around. We’re diving into the best social platforms for Virgin Islands businesses.

The Great Website Debate: WordPress vs. Wix vs. Squarespace

Making choices can be difficult. That’s especially true when selecting the right content management system (CMS). It’s hard to know what’s right for your business. Such is the dilemma over whether to go with WordPress vs. Wix vs. Squarespace. The good news is you’re not alone. If you’re a brand new business (or an old one) looking to select your CMS provider, stick around! We’re comparing the top three choices for most businesses. Let us help you put the great website debate to rest.

6 Benefits of Managed Web Hosting

The primary reason why most small businesses choose shared hosting or any type of hosting over their managed counterpart is cost. Yes, some choose unmanaged hosting for the flexibility it offers, but most don’t need it. If you are considering an unmanaged web hosting plan just because it’s “cheaper,” you might be making a mistake. Read this article to find out exactly why the managed plans are “expensive,” or rather, why they are a better value than the unmanaged ones.

Facebook Boost Post vs. Ads Manager: Which Is Better for Your Small Business?

We all know that social media should be an essential part of your online marketing. But, when it comes to the types of campaigns to run, it can be challenging to know what’s best for your business. Done well, Facebook is an amazing marketing tool for small businesses and startups. The problem: Many business owners struggle to know what type of Facebook campaign to run. Should you “boost” a post or run a targeted ad? This article explains the difference between boosted posts vs. ads manager. That way you can consider your options.

The Top 5 Tips for Creating a Great Website

As an entrepreneur, you know it’s essential to have a great website. In most cases, your website is the customer’s first impression of your company. That means creating a site that is responsive, stylish and reflects your brand. Get that right, and you’re well on your way to a thriving business. We understand the power of great website design. That’s why we’re providing you with the top five tips for building a great website.

iOS 14 is here! Changes you Need to make to Prevent Disruptions to your Facebook Ads

Apple has always had a tough stance on user privacy. With the recent roll-out of iOS 14.5, measures have been added that make it a little trickier to aggregate all the vital data on your Facebook ads lead conversions. If you haven’t taken the steps below, it is likely some of your social media ads may face a delay of up to three days. Fortunately, although the changes you must make may seem complicated, they are all readily achievable when you follow our systematic guide.