Case Studies / Wine in the Warehouse

Wine in the Warehouse
Social Media / Internet Marketing

SERVICE

Social Media

Internet Marketing

ROLE

Reach and Engagement 

Amplifying Reach and Engagement for Wine in the Warehouse

Wine in the Warehouse is a premier event that takes center stage within the renowned St. Croix Food & Wine Experience hosted annually by the St. Croix Foundation. The event features world-class food and wine experience while raising funds for community development programs in the U.S. Virgin Islands.

Wine
FoodandWine-2
Food
St Croix Food and Wine 2024 (12)
Warehouse
St Croix Food and Wine 2024 (13)

The Challenge

With a small team and limited capacity, the Foundation needed an amplified social media strategy to increase awareness and drive ticket sales for Wine in the Warehouse.

Primary Goals

  • Expand the event's reach beyond the local St. Croix audience
  • Share compelling content that inspired ticket purchases

Our Approach

Our team developed an integrated social media campaign focused on performing video content. We collaborated closely with the client to align on strategy and gain approvals.

Crucian Point - Food Wine Experience Logo

Our Key Tactics Included

Crucian Point - Shomarim WIWAvisNewspaperAd 500x400px MNR 14 Nov 2023 V1 01

The Outcome

Over a 4-week timeframe, the social media campaign generated outstanding results:

Crucian Point - St Croix Food and Wine 2024 4

The Impact

Our strategic use of social media to promote Wine in the Warehouse expanded its reach and directly drove ticket sales. The Foundation received glowing feedback on the quality of communications. The success provides a framework for larger-scale promotions to new audiences in the future.

This solution serves as a pivotal tool for change and a foundation for ongoing innovation and efficiency improvements in the Virgin Islands. 

Conclusion

Leveraging targeted video ads and organic engagement, we achieved outstanding awareness and conversion for Wine in the Warehouse. Our work demonstrated the immense power of tailored digital marketing campaigns.

This solution serves as a pivotal tool for change and a foundation for ongoing innovation and efficiency improvements in the Virgin Islands. 

Testimonial

“The Foundation has received several compliments about the quality of our communications this year, and social media was particularly mentioned.”

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