Illustration of woman looking at her phone on social media

Facebook Boost Post vs. Ads Manager: Which Is Better for Your Small Business?

We all know that social media should be an essential part of your online marketing. But, when it comes to the types of campaigns to run, it can be challenging to know what’s best for your business. Done well, Facebook is an amazing marketing tool for small businesses and startups. The problem: Many business owners struggle to know what type of Facebook campaign to run. Should you “boost” a post or run a targeted ad? This article explains the difference between boosted posts vs. ads manager. That way you can consider your options.

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Woman creating a website on laptop

The Top 5 Tips for Creating a Great Website

As an entrepreneur, you know it’s essential to have a great website. In most cases, your website is the customer’s first impression of your company. That means creating a site that is responsive, stylish and reflects your brand. Get that right, and you’re well on your way to a thriving business. We understand the power of great website design. That’s why we’re providing you with the top five tips for building a great website.

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Woman working on iOS 14 updates

iOS 14 is here! Changes you Need to make to Prevent Disruptions to your Facebook Ads

Apple has always had a tough stance on user privacy. With the recent roll-out of iOS 14.5, measures have been added that make it a little trickier to aggregate all the vital data on your Facebook ads lead conversions. If you haven’t taken the steps below, it is likely some of your social media ads may face a delay of up to three days. Fortunately, although the changes you must make may seem complicated, they are all readily achievable when you follow our systematic guide.

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Internet Marketing – What You Need To Know

Long gone are the days where word of mouth and print advertisement create an overwhelming buzz for your business. As we crawl deeper into a technology-based world, getting hip to the times while marketing your goods and services is a must.

What is Internet marketing you ask? Internet marketing or online marketing is an umbrella term for the various ways you can promote your brand, products, or services over the Internet. There are many ways to engage in online marketing. Some you know and some you don’t. Here is a list of ways you can propel your business to success over the Internet:

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6 Reasons Why Your Social Media Marketing Isn’t Working

Are you posting to your social media pages and not getting any traction or not seeing the results you want? Do you spend a lot of money or time on social media yet customers continue adding products to their shopping cart and not checking out? The following 6 tips can help you increase customer engagement, grow your followers, and convert likes into paying customers.

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Why Your Website Doesn’t Work and What You Can Do About It

Today a website alone just does not cut it. If you are pouring money into enhancing your website with no measurable increase in sales, services, or customer/client satisfaction, you are wasting money. Here are four reasons why your website doesn’t work and what you can do about it.

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