What Is an IP Address (and Why It Matters for Your Website)?

Every device connected to the internet — your phone, your laptop, even your website — has an IP address. Think of it as a digital version of a mailing address. It’s how computers know where to send and receive data. Better yet, it’s like your phone number.

What does “IP” stand for?

IP stands for Internet Protocol. It’s the set of rules that allows devices to communicate over the internet. An IP address is a unique string of numbers (like 192.0.2.1) assigned to each device or service.

Why does my website have more than one IP address?

At CrucianPoint, our managed WordPress websites typically use three IP addresses:
• Public IP – The main address people use to visit your site.
• Internal IP (Load Balancer) – The address we use for backend access and to manage traffic without slowing down your site.
• Outbound IP – The address your website uses when it connects to external services, like email or payment gateways.

Each plays a role in keeping your website fast, secure, and always available.

Bottom line:

An IP address is how your website connects with the world. At CrucianPoint, we use multiple IP addresses to deliver a smoother, safer experience for your visitors – and peace of mind for you.

Want to know more about how your site works behind the scenes? Reach out or stay tuned for more technology updates.

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