Ranking on the second, third, or even fourth page on Google is like screaming about your brand to a busy freeway. No one will notice. Your brand needs organic (unpaid) traffic. Why? It’s pretty simple. Nine out of ten online experiences begin with a search engine like Google. So how do you stand out against thousands of other brands? The answer lies in three little words: SEO.

What the Heck Is SEO? Why Is It Important?

picture of google traffic seo

Ranking on the second, third, or even fourth page on Google is like screaming about your brand to a busy freeway. No one will notice.
Your brand needs organic (unpaid) traffic. Why? It’s pretty simple. Nine out of ten online experiences begin with a search engine like Google.
So how do you stand out against thousands of other brands? The answer lies in three little words: SEO.

The Great Website Debate: WordPress vs. Wix vs. Squarespace

Man thinking between WordPress vs. Wix vs. Squarespace

Making choices can be difficult. That’s especially true when selecting the right content management system (CMS). It’s hard to know what’s right for your business. Such is the dilemma over whether to go with WordPress vs. Wix vs. Squarespace. The good news is you’re not alone. If you’re a brand new business (or an old one) looking to select your CMS provider, stick around! We’re comparing the top three choices for most businesses. Let us help you put the great website debate to rest.

6 Benefits of Managed Web Hosting

Man looking at computer hosting options

The primary reason why most small businesses choose shared hosting or any type of hosting over their managed counterpart is cost. Yes, some choose unmanaged hosting for the flexibility it offers, but most don’t need it. If you are considering an unmanaged web hosting plan just because it’s “cheaper,” you might be making a mistake. Read this article to find out exactly why the managed plans are “expensive,” or rather, why they are a better value than the unmanaged ones.

The Top 5 Tips for Creating a Great Website

Woman creating a website on laptop

As an entrepreneur, you know it’s essential to have a great website. In most cases, your website is the customer’s first impression of your company. That means creating a site that is responsive, stylish and reflects your brand. Get that right, and you’re well on your way to a thriving business. We understand the power of great website design. That’s why we’re providing you with the top five tips for building a great website.

Why Your Website Doesn’t Work and What You Can Do About It

Today a website alone just does not cut it. If you are pouring money into enhancing your website with no measurable increase in sales, services, or customer/client satisfaction, you are wasting money. Here are four reasons why your website doesn’t work and what you can do about it.

VI Election System Website Redesign

In June 2016 CrucianPoint took over the management of the Virgin Islands Election System website (vivote.gov) and we embarked on a journey to make it easy for the Virgin Islands voting public to find relevant election information and help the election system meet its mission of being Fair, Accessible, and Transparent.

Why Managed Web Hosting?

web hosting button on keyboard

Truth is web hosting is cheap! However, managed hosting is not. Simply put, with managed hosting you don’t have to worry about server downtimes and other technical issues. You focus on running your business and your provider focuses on making sure your website is up and secure. Typically the hosting provider is responsible for setting up and maintaining every aspect of the website. This may include configuring hardware, installing and configuring software, technical support, patch management, system maintenance, monitoring, backups, disaster recovery, vulnerability scans, intrusion detection, and updates.

Websites 101

Making the decision to create a website to market your service is the right step in having a successful business. Sometimes we get wrapped up in font type and color scheme, and overlook more behind the scenes aspects of building and maintaining a website. Here is a crash course on some important factors of building a website!

Launch of USVI Economic Development Authority New Microsite

CrucianPoint launched the new microsite for the USVI Economic Development Authority (EDA) today! CrucianPoint was tasked to build the Economic Development Authority’s main site in the past. USVI EDA retained the services of CrucianPoint once again to build an extension of their main site to better promote their Economic Development Commission (EDC) program.

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