November 1, 2017
Kings Alley Management Inc. Announces Launch of New Hotel Website
ST CROIX, VIRGIN ISLANDS – Kings Alley Management Inc. (KAMI) is pleased to announce the launch of the new Kings Alley Hotel website: www.KingsAlleyHotel.com. This new site is the beginning of KAMI’s endeavor to optimize customer interaction and enhance visitor experience. The result is an intuitive, photo-rich, and engaging online traveler experience.
“Kings Alley Hotel is a hidden gem on St. Croix, and we knew that we needed to showcase our property, make it easy for customers to find us, and connect with today’s travelers,” said Governor Kenneth E. Mapp, Chairman of the Board, Virgin Islands Public Finance Authority and Kings Alley Management Inc. “The new website is magnificent, has far exceeded my expectations, and confirms our credibility as the go-to hotel in downtown Christiansted.”
In partnership with St. Croix based CrucianPoint Consulting, Kings Alley Hotel embarked on the process to launch an online presence that represents the distinct charm of the hotel. In addition to the new website, the project also included the design of a new logo and associated social media accounts and branding guidelines for future marketing. CrucianPoint teamed up with St. Croix photographer, Nicole Canegata, to capture vivid property photos of Kings Alley Hotel. With the ever-growing importance of mobile, CrucianPoint focused on a mobile-first strategy to ensure that the website operates seamlessly on any mobile device. The mobile-friendly site allows jet-setting guests to request reservations and access hotel information from anywhere, at any time. The website also incorporates leading-edge analytical tools to help Kings Alley Management understand how users interact with the website and thereby respond to trends.
To experience the brand new website, visit www.KingsAlleyHotel.com.
About Kings Alley Hotel
Kings Alley Hotel is managed by Kings Alley Management Inc., a subsidiary of the Virgin Islands Public Finance Authority. Kings Alley Management Inc. manages both the Kings Alley Hotel and the Frederiksted Retail Mall located between King Street and Strand Street in Frederiksted. The hotel, built in 1966, is located on the Christiansted boardwalk in the heart of Christiansted’s restaurants and retail stores. All rooms are fully equipped with state of the art amenities including 42 inch Samsung smart TVs, Keurig Coffee Brewers, mini fridges, air-conditioning, and complimentary WIFI.
About CrucianPoint Consulting
CrucianPoint Consulting has become one of the leading digital media agencies in the Virgin Islands over the last five years. Awards include Best of the Virgin Islands in Advertising Agencies & Counselors, Graphic Design, and Web Design & Marketing. CrucianPoint specializes digital marketing and the design and development of websites, mobile apps, and custom software. For more information visit www.crucianpoint.com.